Brand Individuality- How to create an out of the box brand persona

BRAND INDIVIDUALITY- HOW TO CREATE AN OUT OF THE BOX BRAND PERSONA

Innovation is the new Black. With the second quarter of 2017 coming to an end, expectations of consumers in contrast with those of companies are heightening promptly. Marketing methods are certainly not the way they used to be less than a decade ago. In this urbane age, branding is all about innovative concepts and taking creative approaches. The following read is intended to guide aspiring entrepreneurs on how to create a unique, crowd winning brand persona that stands out in an appealing manner.

A FIRM’S BRAND IDENTITY:

Thinking that coming up with a unique idea for your brand to be remembered by is a tedious task?  Well yeah you are right about that, it apparently is. Coming up with an inimitable concept which is not too over-the-edge is a challenging task. Countless companies sculpt their mission statement or primary objectives around having a distinctive brand image and certainly with the help of renowned agencies you are assured to end up with an outstanding brand personality concept.

TARGET MARKET:

It’s is imperative to have an ample knowledge about your target market.  Your company should be fully aware of the activities (that are and can potentially influence your business) taking place in the respective market segment that you want to indulge into. Focus on specifically portraying your brand image according to the way you want your prospective clientage to react to your brand. For example, if you are taking a professional approach, make use of a serious tone in branding. However, if you are a casual trend based brand; a humorous tone would sound appropriate. You would know better though in the scenario, since we are unaware of what type of a brand you are aiming for. M&Ms are a leading example of brands that have a trivial but dedicated consumer base.

BEING ENTREPRENEURIAL:

Always remember first thing is first; never be too afraid to take risks. Being a successful business personality is all about taking risks. Taking chances is what enables us to proceed. Even if you fail, you are still learning from your drawbacks and ultimately you are destined to succeed. So yeah do not be afraid to take the leap when you sight a potentially profitable opportunity because there is no situation in the corporate world that is regarded as too risky.

You might fail numerous times before successfully launching the perfect persona for your brand but that is when and where you get to learn from your mistakes and progress further. Everything from choosing the appropriate color palette to having a highly skilled labor force plays an equivalent part in influencing a brand’s identity but the key to creating an illustrious brand identity is focusing on the smallest details. It is what the prodigies back in the day did to be where they stand now.

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How Social Media Marketing Can Help Your Business Grow

How Social Media Marketing Can Help Your Business Grow

Have you ever considered social media marketing for your business? No? Well, you are missing a great opportunity then.

Social Media Marketing or SMM is the most effective and powerful way to grow your business online. One doesn’t need to be a marketing expert to know social media. Mobile technology is everywhere and so is social media. It has become an important internet marketing tools. You can share content like videos, images, articles on social platforms to help creating brand awareness and also can expand the customer reach.

Be very clear about your social media strategy. A well-planned strategy will give meaningful relationship to your business and the customers. Target the right people, see which social network they are active on and what kind of post gets the most engagement.

Every social platform needs different marketing techniques so create unique strategies for each platform. Also, make a strong content plan to develop engagement with the targeted audience.

BENEFITS OF SOCIAL MEDIA MARKETING FOR YOUR BUSINESS.

Social media generates large amount of data about the customers in real time as who they are, what they like and how they feel or think about your brand. With daily active engagement, you can easily gather relevant information across all the social networks

With the presence on social media, it is easy for your customers to find and connect with you. Connecting with your customers socially will increase customer retention and also the brand loyalty.

Social ads are less expensive in promoting the business and distribution of content. As they offer powerful targeting options to reach the right audience. You can even track or measure the performance of your social ads in real-time.

Generate higher converting leads. Social media is the most effective way to identify key decision makers and gives you new business opportunities.

People go to social media platforms for customer service because they expect fast response and 24/7 support. A study shows that businesses engaging in social customer service witnesses bigger annual financial gains.

The biggest benefit of using social media is to increase the website traffic. The more social media shares you receive, the higher your website search ranking will be.

See what your competitors are doing. Through social media monitoring, get some real information about them and plan for strategic business decision to stay ahead of them.

Share your content faster and ensures that it reaches to the customer in the shortest possible time. Take help from geotargeting. It is another effective medium to send your message to specific audience based on the location.

The key to attract customer attention is to develop and follow effective social media plan and a strong online presence.  We hope this article will help you to understand as how social media marketing can improve and grow your business.

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The evolution of digital marketing in the past decade

The evolution of digital marketing in the past decade

It is no secret that the urbane ways of digital marketing have forever changed the way we function. From shopping, to getting some insight on the news; ecommerce has influenced our lives in a seemingly intriguing manner. Individuals born in the new age will surely have no idea about how marketers have strived in the 90’s with only having access to old fashioned gadgets. The dominancy of Ecommerce has been notable in the recent years and it is yet to take the entirety of the world by storm. Read ahead to get some insight on the striking evolution of digital media.

Online marketing:

It is nothing but truth behind the fact that the ease of access digital media has allowed us and is continuing to, has reshaped the way we run our chores. It is due to the efforts of online marketing giants like: Amazon and eBay that we can shop whatever we want, whenever we want. Before the wave of digital media took us by storm, humans were immune to the idea of normally viewing, shopping and paying for their desired products. So yeah it is that easier now; thanks to digital marketing.

Everything is mobile:

Surely one of the most essential steps towards the rapid growth of this industry is making everything mobile compatible. Responsive web design is a feature that is noticeable in almost any illustrious firm. Mobile based applications like: Flipkart and EBay are probably the most successful creations of their respective developers. Changing the concepts of the consumer base forever, companies have made use of push notifications to notify their respective consumers about their ongoing and evolving services. Firms make mammoth use of this method for promotion. The percentage of prospects engaged with brands has sizably changed in just a short period (numerically around 10 years). So if you are not already a mobile based company, it is never too late to change.

Online marketing:

Online marketing was already put into use way before this age that is sizably influenced by digital media. But what is staggering is the fact that how rapidly online marketing has evolved and how efficacious it has been during that period. Various advertisement, promotion, entertainment and communication platforms are flooded by numerous marketers trying to sell you anything, however they can.

The future of digital marketing:

Ground-breaking ideas like virtual and augmented reality do not come as confounding innovations. Mainstream as they are, they are being used commercially by retailers to provide the consumers with an efficient yet stimulating way of shopping. VR headsets; regarding the subject of shopping allow the customers to virtually walk through aisles and browse through the desired items in 3D and 2D. The most vital element in this build is that the entire thing is sight based. There is absolutely no use of hands and this is where we can say that digital marketing has surely taken one of its greatest leaps ever into the future.

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How to Handle Sales Targets Perfectly

How to Handle Sales Targets Perfectly

Setting the right sales target and working towards the successful performance management can be the difference between success and failure for any business. If you want to manage or meet the sales target, you need to follow some tried and tested rules.

There are many techniques available to choose from as how to achieve and handle the sales target properly. Some common ones are breaking the larger goals into smaller one, setting or adjusting the activity goals, providing excellent customer service and generating qualified leads.

Time is slipping away fast. If you have set the targets already, congratulations then! But if you still haven’t, don’t worry then. Let us share some tips and tricks to achieve and handle the sales target perfectly.

Prospect for new businesses. Surely you have existing clients who are making up the most of your sales. But do not rely on them for long. Allot some specific time to look for new business and clients.

Expand your reach. The sales target grows with the business. Keep looking for new targets for your business. It will help in expanding the company and exceeding the sales goals. Check for what new industries or vertical markets you can target.

Improve the value proposition of the business. Do not tell what you have done, instead tell them how and what you can help them achieve with your products or service. Focus and develop a 30-second pitch on what you can do for their company.

Work on your questioning skills and improve it. Learn first as how to ask high-value and high impact questions to make your prospects think before answering. This will help in making you stand out from your competitors. This requires a complete planning and research.

Ask your customers for referrals. They are the best source for new clients. Referrals are shorter sales cycle and have high closing ratio.

Perfect your presentations. Do not memorize sales pitch, instead adapt new sales presentations every time to address the specific needs of each prospect or customer.

Ask for sale. That means ask for agreement or commitment to move through the sales it will help in closing the deal at the end of the whole sales process.

Find creative ways to keep your business names in the prospect’s mind. Try email, dropping by, brochures or networking to contact them. Ensures that every contact brings your customers or prospects some kind of value.

Manage your sales target. Break down the annual target into quarterly, monthly or weekly goals. Challenge and motivate yourself and your sales team to meet the targets and update the whole progress. Reward those who performed well.

Do not wait for sales to happen, make them happen.  Follow these above mentioned tips to make the whole sales-targeting and handling process go smooth.

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Pros and cons of using custom built and template based web designs

Pros and cons of using custom built and template based web designs

Are you at unease after finally coming up with a decision of investing in a website for your company because of being uncertain of what your next step should be? Unconfident about which way to go? No need to worry, Perfecent Employees have a decent amount of expertise in web designing. We allow our clients with an ease of access by providing them with multiple options about the way they want their websites to be designed. This blog is intended to provide you some insight on web designing and reading it is assured to somewhat if not entirely influence your next decision regarding the subject of web designing, in a positive manner.

ProsIt is efficient:

Ideally using a template based web design would be the most efficient mode for building a website or restructuring an old one because using a template design would not need any variations and the website can be even be in working after just a few days or maybe even hours. However a custom built website may take weeks to be ready.

It is Cheap:

You can have access to decent template designs for as less as a 3 figure amount whereas custom ones are pricey (can cost up to thousands of dollars) and surely, investing less in a startup project would be a smart business decision. Seemingly, we would advise you to opt for a template based design if you are having a website created from scratch. However if you have no worries regarding the costs then go for the custom design because everyone prefers a unique and creative design over a previously sighted one.

ConsLack of choice:

There is no secret to the fact that opting for a template based web design instantly limits you to just handful of choices. By doing so, you only have access to few web designs which may or may not be used by numerous other companies. On the other hand; a custom web design cannot be similar to any other existing web designs as all custom tailored web designs are pretty much different in all aspects including the color pallet.

DIY:

Are you a do it yourself, tech savvy kind of an individual? If not, then the template design might not be for a person like you because you may not be able to edit or tweak your website later on if you feel like doing so. A custom built website will be designed according to your speculations so you can edit or mess around with the web pages you own, whenever or however you desire.

So yeah as discussed, those were a few pointers to keep in mind when choosing the appropriate way to have a website designed. Being unaware of your situation, we cannot say much on which method seems the most fitting for you. It is however advisable to always remember your foremost aim when having your website designed in your desired manner.

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How social media is affecting web design

How social media is affecting web design

According to various researches and surveys; it is estimated that by the first quarter of next year, social media will have considerably more than two billion users (there were one million in 2010). Astounding as it sounds,it does not come as a surprise though due to the apparent, extensive use of social media on a global scale as of this moment. Social media has definitely given an unprecedented sculpt to web design. Below are discussed some of the ways social media has and is continuing to impact web design.

Attractive design:

Since its emergence, social media has taken an astounding rise in popularity. There are very few or no firms at the moment that do not have a social media presence. Nowadays it is a must for any aspiring company to have a notable presence on social media in addition to having a great website that has a creative web design. Most corporates are aware of how greatly, social media has influenced the expectations of the users and viewers from web designers and developers. As a company, if you are not socially active; you are ultimately waving goodbye to your golden chance of getting increased traffic and a greater recognition of your brand. I mean let us be honest, what is there to lose in building an online presence for your company? Other than a minor investment, it is a pretty potentially profitable idea. So go for it because what better time to engage your brand with social media than now?

Images:

Being the perfect platform to interact with consumers and identify their respective demands, Social media has undoubtedly sculpted the ways businesses used to operate in earlier times, not to mention: in a dominating manner. Pictures convey various messages to different individuals and hence are categorized among leading communication ways. So in regard to this, social media makes use of countless images and this is where web designers are of the utmost importance. With the appropriate knowledge, a web designer will give you an appropriate and exquisite set of images of the required size and on the desired format.

Smart designs:

Social media has influenced the role of web designers in an intriguing yet demanding way and so, a web designer in 2017 needs to show not just precision but also an appealing feel in their work. Mostly, web designers are assigned a similar respective task that is: to come up with innovative web designs which allow an increasing engagement of viewers. The goal is to indulge as many users in viewing your website as you can, which is later expected to result in potential customers evolving into loyal consumers.

So yeah social media has surely left a deep imprint on web designing ways which has caused the industry to change forever and evidently this is how it is going to stay until a better and more effective concept is introduced but for now we definitely advise startup businesses to make full use of social media because it holds immeasurable potential.

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How To Come With Efficient UI Designs

How To Come With Efficient UI Designs

To obtain an impactful presence on the web by designing developing a great, easy to navigate and efficient user interface (UI) becomes a challenging task for Professional web designers but if they follow these basic techniques before they start then it becomes considerably easy to achieve an effective and memorable  UI experience for their audience.

Study your Customers/Users 

One of the most important thing for professional web designers is to research and study the customers they are designing for. They need to get into their user’s browsing habits, what trends they follow, what are their likes and dislikes and what their goals are. This demographic data can be taken from analytical web sites and apps. Another great way to gauge your audience is face to face. Share a design idea with them and ask for critical feedback. You can get a lot of information about your customers just by asking simple questions like “what do you think about this design?” or “how would you prefer this to look or feel like?”. If and when you truly know your customer’s needs you can easily set your design creativity on a track to solve your customer’s problems and come up a more efficient UI design.

Identify how people will use your UI      

This requires some research, before you begin designing your interface you need to know which devices will be used for your interface. It could be that your target market has a majority of PC or laptop users. Or similarly, it could also be that your majority of users are using mobile phones and/or tablets. This makes a huge difference when designing your UI because in some cases your interface might not be optimized for mobile devices and then you always end up spending more resources for developing and designing a UI which is optimized for mobile devices.

React with your users

Its very important to constantly keep your users engaged when they are using your interface. You must have a design that gives your users the feel that the UI is working for them to give a better experience to the user. Little things like visually acknowledging a button click and showcasing the loading time with the use of a loading bar or percentile or just displaying the time it takes to load and telling the users “your email has been sent” or “received”. This keeps your costumers engaged at all times and gives a positive experience and that always helps to build a long term relationship with your customers.

If you own a business and want to successfully come up with an efficient UI design then its strongly recommended to hire a professional design agency or individual designers and provide them with the data by following the techniques mentioned above. For professional designers, it is very important to set a strong foundation by accumulating as much data as possible first and then start working on their designs. This will always help them greatly to accomplish the task of successfully obtaining an efficient UI design. 

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A Few Sizzling Digital Marketing Stats from This Year

A Few Sizzling Digital Marketing Stats from This Year

The following read throws light on some recent gripping digital marketing statistics. It does not matter whether you are an online marketer, a web developer or just an individual seeking some neat research about social marketing news because we promise this as compelling read for all. This blog is designed to captivate your interest due to the notable facts it holds. Read ahead for an insight on what is happening in the digital marketing scene as of this moment.

Netflix exceeds the subscriber count of American TV

Staggering? Yeah that is what we thought about this fact too. In the first few months of 2017, Netflix had almost two million more subscribers than the top notch TV cable operating companies in the United States. Multiple researchers conclude that people are driving further away from orthodox methods of watching news and entertainment; like a good old television.

Corporates and marketers unwilling to accept trends

Not many well established businessmen and companies are willing to ride the wave of technological advancement. As new trends are born, firms are being pulled further close to the risk of failing to meet the consumer expectations. For example let us talk about “Voice searching”. Not a brand new concept but what is astounding is the fact that around 20 percent of all mobile searches account for automated voice searching. So yeah as is evident, companies that make use of old marketing methods at this stage who also seem to be unprepared for trends influencing their revenue are bound to fall down sinkholes in the near future.

Unwanted mobile adverts

From 3500 cellphone users from less than 20 countries, noticeably more than half admitted to the fact of sighting more mobile adverts on their devices since the past year. Bad as it seems, yes of course they did find that obstructive and time wasting.

Rapid growth of WhatsApp

We are certain that you are familiar with the fleeting growth of the WhatsApp application. Research deduces that more than 50 percent of all cell phone users in Brazil and Malaysia use WhatsApp on a weekly basis for sharing news and conversing on business related issues. With just around 3 and  5 percent of individuals(respectively) admitting to being engaged in the application in a similar manner to Asian and south American countries; little are Americans and English citizens aware that this trend is eventually going to take the world by storm.

Luxury brand to rack up conversion numbers on the next black Friday

On the upcoming black Friday, brands like Balmain, Balenciaga, Yves Saint Laurent and Versace are expected to boost their conversion rates by a difference that is said to be notable. In 2016, luxury brands peaked at their greatest potential ever seen to maximize profits. Not to mention; the amounts being seemingly alarming!

So there you have it; a few digital marketing stats from 2017. 

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Why Every Travel Agency Needs a Custom Website Design?

Why Every Travel Agency Needs a Custom Website Design? 

If you own a travel agency or if you are a self-employed travel agent, then the chances are that you will most definitely need to design your website. The question is, whether you should use a template or hire a professional web design company or a web designer to design a custom travel website for you. The answer is fairly simple, if you have the resources then you should most definitely get a custom website design. Here are some reasons why:

Originality attracts customers.

If your web design gives the same look as hundreds of other travel sites then it becomes very suspicious to the customers and in return you lose out on potential customers. Hiring a professional web designers or work with web design agencies results in achieving unique web site design that gives your company a look that no one else would have. This helps in gaining customer loyalty and trust as you stand out from hundreds of similar looking travel sites.

Custom web site design get better SEO rankings from Search Engines

Professional web design agencies work really hard to help you get better SEO ranking in all the top search engines. When you have a custom travel site you have the advantage of devising creative methods to achieve better rankings. Travelers always go with websites that cater to their specific requirements and often use specific keywords and this is where you custom wed design has an edge over any travel website that is design from a template.

Website Developers Support

One of the biggest advantage of having a custom website is the 24/7 round the clock support that you get from you web design firm. This helps you greatly when you introduce something new like a discounted travel package. All you need to do is pick up the phone and call your web design agency and ask for their expert help.

Mobile Optimization.

It has become vital for businesses to have a mobile website and if you have a custom travel web site then you can easily have your web design mobile optimized. In some cases the package that web design agencies offer includes mobile web design and thus it helps you to cut costs and save time and money to opting for a mobile web site separately. Research shows that more than 90% of all online travel bookings are done through mobile devices so to have a web design agency incorporate mobile optimization is a win win situation for your company.

Trust is crucial

A study shows that 94% of potential customers leave a web site just because it doesn’t look reliable. Travelers are very choosy when it comes to selecting a travel site. It has to look reliable. And the chances for your travel site to be more reliable to the audience increase drastically when you opt for a custom web design. This naturally results in you establishing a long lasting trust with your customers and they choose to come to you over and over aging in the future.

It is undoubtedly a better idea, in fact a bare necessity for a travel agent or agency to have their own custom web design for their websites with the help professional web design agencies.  

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Minimalist Web Design Secrets

Minimalist Web Design Secrets

From a web designer’s perspective, it is crucial to develop a website that’s intriguing to the audiences visually. A lot of amateur web designers make the mistake of assuming that quantity matters. It’s not about filling your web page up with excessive use of bold type faces, bright color splashes, intense high res imagery and videos at all. Visually to have an aesthetically pleasing and calming web site design always plays a vital part in having a positive impact on the customers and to maintain the integrity of the brand at the same time. A cluster of design elements also tends to significantly slow the loading time for a website which is one of the main reasons for loosing potential customers who just couldn’t wait long enough for your website to load on time. To avoid getting in these situations, here are some tips for web site designers and web site developers that might help them to appreciate the concept of minimalist web design.

Harmony:

Like any other form of art, web designing also works on the principals of symmetry and proportion to create an aesthetically pleasing web design. If your web design is in harmony aesthetically then the chances of having your customers stay on your web site for longer increase which is always a good thing for businesses.

Intuitive Navigation:

Some of the most top ranking web sites are most convenient to navigate. A good and successful web site designer knows the value of keeping the navigation of a website as simplified as possible. Your customers should know exactly where they are and where to go. It’s a challenging task to gauge the customer’s attention as it is but it always helps to give your audience a sense of flow and direction in a simplified manner.

Whitespace:

It is crucial for the negative space (white unused space) to complement your web site design. Sometimes the intelligent use of whitespace is all that it takes to successfully design a website that attracts customers naturally. Some professional website designers make it their top priority to incorporate a smart way to use negative space to work to improve the integrity of the web site design.

Contrast:

Mastering the skill of intricately keeping contrast between the elements of your web site design is an art in itself. It doesn’t have to be in color. Designers can have various types of contrasting typefaces and imagery which play a huge role in using less to make more and to be in harmony at the same time.

The above mentioned tips are just mere guild lines to help any web site designer in achieving an aesthetically pleasing web site while being as simple as possible. At the end of the day, you need to know your customers and focus on what is appealing to them while keeping a minimalistic approach by trying to make the most of every element and allowing the little things to have a greater impact rather than adding a lot of bold, in your face elements that end up frustrating your audience.  

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SEO is cardinal in brand protection

SEO is cardinal in brand protection

Brand protection refers to the act of preventing an entity from illegally making use of your brand or using it to market their own product(s). The primary focus of web based organizations these days should be to protect their brand image rather than boosting their revenue because sooner or later a business is bound to cover up on losses incurred but a stain on a firm’s reputation never fades. Search engine optimization is widely regarded as a vital factor in brand protection and here is why we think so too:

Potential clients rely on Google for exclusive information about your brand:

Loyal customers of yours would always rely on search engines to get an exclusive on your most recent services and products. There are dozens of websites, seeking minimal routes to success, who may illegally use your brand image for their own benefits. Majority of these startup companies being a highly unreliable source of information about your brand are bound to drive your brand name to a sinkhole. Moreover, if your SEO ranking is not high enough, your potential customers might not even be able to view your website and it is probable that they may be exposed to wrong information about your firm on the web. People perceiving your brand’s functionality incorrectly is bound to ultimately result in rapid loss of clients. The gist of this being that if your company is unsuccessful in fully providing the potential clients with precise, accurate primary information like: your location, contact information, working hours etc, your brand is on the verge of failure.

Traffic leaks: 

Companies looking forth to dominating your brand or causing it harm tend to make use of typos associated with your brand name in order to attract your respective web traffic. Do not worry though, you can link up with a proficient SEO team to help you note down a list of homogenous keywords that are a potential risk to your online brand identity. Not just that but these SEO teams having an ample expertise in their field and will also help you track down the source of these imminent threats to your company and put an end to them.

There is more to it than just Google:

Though Google is the most widely used and accessed search engines in the world, it would be stupid of a web developer to limit their website’s potential by enabling search results for just one search engine. If factually assessed globally, it can be concluded that search engines like Yahoo, Bing and ask.com all inclusively have significantly higher searches than Google alone.

So to get wide recognition at a rapid rate and achieve exceptional results in terms of SEO rankings, expose your brand to multiple platforms and the results will speak for themselves.

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5 Best Frameworks for Web Development in 2017

In today’s fast growing cyberspace, it has become extremely important for website development companies to be up-to-date with the latest technological trends. It is close to impossible to satisfy customers with just a basic online presence. Everyone is looking for the best website development agency to compete with their competitors. Having said that, as a web developer the solution to this problem is to be well-versed with the latest web development frameworks. Here is list of the top 5 trending Frameworks for web development for 2017:

1.       Angularjs:

Angularjs should be a very familiar name to any web developer who is updated with the latest web development trends. Angular is a JavaScript open-source framework which was designed specifically for single-page web applications using MVC architectural pattern. It is not a full-stack, but a front-end framework dealing mainly with your webpages. After the release of Angular 2, which was a complete revamp of the first version, Angularjs has become the top most popular framework for web developers. Now they have recently come up with Angular 4 which has undoubtedly gained Angularjs popularity and demand.

2.       Laravel:

When we think about “back ended web development frameworks”, then the first name that comes to mind is Laravel. From when it was first introduced in 2011, Laravel has become widely popular to developers. Laravel has always been a free, open sourced PHP which intends on helping web developers to create top of the line web applications while following MVC (model view controller) patterns.

3.       React.JS:

Not only just being an open sourced javascripted library which is convertible to any web development framework, React.js is also used extensively for developing user interfaces for web applications. It also serves comfortably for consistently changing and updating data. In addition to reat.js’s popularity, they will soon be coming up with something interesting called ‘React Fibre’ which web developers are anxiously waiting for. It will be an ongoing reimplementation of React.js’s core algorithm and has taken a little over 2 years of research by their team.

4.       Node.js:

When we think of non blocking and event driven I/O’s, Node.js is one of the first names that pops up. Node.js is one of the most light weighted and efficient frameworks in the industry and has amazed developers by its capacity to deal with real time heavy duty data running on multiple devices at the same time. Node.js is considered to be a warrior in the web development world for its strength and power and has won the hearts of many web developers for some time now. It has also proven its ground when it comes to creating scalable and fast networking applications. Node.je is ideal for developers who are looking for a complete JavaScript environment with all the tools.

5.       Ruby on Rails(RoR):

Last but certainly not the least, RoR has ranked fifth on our top five list for the best frameworks of 2017. It is undoubtedly one of the favorites as it is free of cost and runs on Linux, which is also open ended. The biggest selling point for RoR is that it has a fun programming language that makes the developers happy to work with. Some of the biggest brands like Airbnb and Basecamp have developed their websites with RoR. RoR was introduced in 2005 and has been easy and joyful to work with ever since. The ease of use has allow RoR to gain a huge amount of popularity amongst web developers and that is definitely not going to change anytime soon.

There you have it. The best frameworks for 2017. However popular the above frameworks may be, as a web developer you should also look into what works best for you. It doesn’t have to be the no.1 on some list but more importantly it should serve the best in accordance to you and your client.   

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Why mobile web design is a must in 2017

Why mobile web design is a must in 2017

If your website is not mobile optimized in 2017, we hate to say it but you are doing it wrong fam. The technological advancement is on rapid growth in this era and more than half of all traffic on most websites is generated not through desktops but mobile versions of their website. Due to increased mobile activity as of 2017, it is imperial for brands and companies to have mobile friendly communication platforms. This blog should somewhat if not entirely, educate you on why is mobile web design a necessity for all digital marketers at this moment. 

Allows higher search engine ranking:

Websites that work optimum on all platforms (also known as responsive websites) tend to have better SEO rankings due to the quality user experience that they provide. Web searches on cellular phones have exceedingly dominated the search count on desktops as of last year. Do keep in mind that comparatively Google’s coding for search results on mobile and desktops differ each other which means your SEO ranking on a desktop and phone will be unalike.

Greater engagement of users:

A firm having an exceptional user friendly website is bound to attract more web traffic. You must be wondering why we are stressing on web traffic. It is due to the fact that web traffic is one of the vital factors that directly impact a website’s performance. Masses have been reported switching from device to device, in order to achieve a task. By providing a responsive web design your clientage will see u as a trustworthy brand because you are allowing your customers with an alternative access to your web(useful if the site does not function well on one of the platforms they are using). The point being that a responsive web design will ultimately result in brand-loyal customers.

To be regarded a modern website:

Your company may provide some of the best products and the most valuable services, but with a poor web design that does not allow users to access your respective services on their phones, you will be categorized under websites which are no different than an Auk(a creature that is extinct) LOL. Okay it was not that funny but let us move forth with wrapping up this read.

Websites that do not function on mobiles have a considerably low search engine optimization ranking and they are being shoved further down the search results page, as new aspiring sites emerge who are rapidly upping their SEO game. Gradually these non-responsive websites will become inaccessible and the companies operating them are bound to incur massive losses leading to their ruination. So seemingly, coming up with a responsive web design that is primarily designed to work top-notch on new smart phones would the perfect choice for a web developer in 2017.

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WEB DESIGN TRENDS 2017 – AN OBVIOUS LIST

Being up to date with the current design trends has become vital for professional website designers. Every client wants their website to be up to date with regards to the current trending design techniques and styles. It is unacceptable to have an out dated or old school design in today’s custom design industry. Here are a few design trends that we hope to see in 2017:

MOBILE-FIRST DESIGN:

Mobile phones have officially become the primary devices to browse the internet. Many businesses are now adapting a mobile first design approach which is a process that focuses on design and optimization for small screen devices first and then moving on to bigger screen devices. Professional website designers, website development agencies and web design service providers nowadays all emphasize to start with designing your website for mobile devices first and then moving on to desktops. It has become increasingly crucial for professional website designers, website development agencies and web design service providers to focus on eliminating unnecessary content as smartphones have a significantly smaller screen size compared to tablets ad desktop. This limits the viewing range for the audience and forces the developers to focus a lot more on the core content of the web site.

OPEN COMPOSITIONS:

In the past years, web designers focused a lot in keeping their designs symmetrical and within a frame. But in recent trends the use of open composition has become widely in use. Designs now tend to seem as if they are spilling out of the frame. Suspended elements giving the illusion of being somewhere off screen have gained a lot of popularity because they give a sense of movement and a bigger space for the mind to ponder on. We should expect to see more websites with open compositions in 2017.

ASYMMETRY:

Similar to the idea of open compositions, it has also become a common trend to do away with symmetry and proportion. Some website designers find it “old school” to keep things in proportion and symmetry. Recent trends have shown the use of asymmetrical graphics which have had a greater impact on the viewers. It won’t be a surprise to see more and more asymmetrical images and graphic to be implemented in upcoming websites.

ADVANCED ANIMATION:

The platforms for creating animation for websites are getting extensively more advanced which in return has allowed professional designers to slowly move away from static imagery and develop more complex animations for websites. For the brands it’s always an advantage to have some sort of storytelling incorporated in the design for their websites as it tends to give more personality to the business. Animation is also a great tool to create a sense of interaction for the customers which helps to keep their interest alive.

BOLDER TYPOGRAPHY:

The extensive use of geometric typefaces, serif typefaces and monospaced (typewriter) typefaces has become a fast growing trend nowadays. Companies require more in your face content to stand out from the rest. The use of creative typography has become as important as the imagery or the content for a website and professional website designers are constantly improving their skills on typography. 2017 should be churning out some very interesting forms of typography and creative use of typefaces.

It is very difficult to address all trending techniques and styles being used in the design world as the numbers are in the thousands. Having said that, it will undoubtedly very interesting to see what trends are going to continue in 2017 from 2016 and which ones are not.

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CHATBOTS AND THE FUTURE OF WEB DEVELOPMENT

Taking an astounding rise in popularity, chatbots refer to the automated programs that stimulate conversation with us over the web. Facebook,Instagram,snapchat and a lot of other applications dominating the digital marketing industry are making smart use of messaging chatbots. Chatbots are smart but developers have not reached that level of prominence which allows us to communicate with them in a humanlike manner. They can mostly help us stuff like: directions, placing online orders, asking for information about services from a website etc.

EFFICIENT:

Whether you need to buy a product, file a complaint and just browse through some online stores, you can let out a sigh because long gone are the days of unnecessary time wasting phone calls. We can all admit to the fact of being frustrated at some point in our lives while shopping or communicating on the internet. Now that Chatbots have flooded the scene, efficient service is a dominating feature that people are seeking when running an online task.

QUALITY NEVER VARIES:

Being immune to slacking, exhaustion, limited information and other factors that halt our performances, chatbots are the real deal. These smart artificial intelligence bots are very useful when the work required is solely dependent on two factors: quality and quantity. A chatbot will provide instantly what may take an individual ages to do, not to mention they provide the same quality every time.

COST EFFECTIVE:

Eliminating the worry of overhead costs and occupation of work space, chatbots are helping save both consumers and clients billions of dollars.

CONVO REPLACES BROWSING:

Prestigious brands like YSL, NEXT, Triangle etc have already put this idea into implementation. Appropriate bot placement is an imperial factor here. Most companies make use of worldwide used apps like facebook messenger; where the most of their consumer base originates from.  Easy at it sounds, all you have to do is converse with the chatbot which is pretty similar to talking to a friend.

Evidently chat bots are surely the future of web development. Advantageous as they sound, chat bots do however have a great drawback. The automated programs are bound to knock down one of the biggest industries like healthcare, banking and other labour intensive firms. There is no question about the fact that in the near future chatbots will entirely have a hostile takeover and everything is fated to be automated to the last bit. Though this does mean a cutback in real time job opportunities and masses losing jobs, we have to ultimately face the actuality that chat bots are undoubtedly the future.

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